Footfall Counting
A people counter is a device used to measure the number and direction of people walking a certain passage orentrance per unit time. The resolution of the measurement is entirely dependent on the sophistication of the technology employed. Our footfall counting devices are mostly used at the entrance to buildings and stores so that the total number of visitors can be recorded. Many different technologies are used in our people counting devices, such as infrared beams, computer vision, thermal imaging and pressure-sensitive mats.
Why Retail Services for Footfall Counting?
At Retail Services we understand the importance behind tracking customer behaviour. Our footfall counting systems are highly specified to deliver actionable customer insights to your business.
Our footfall counting products can be integrated with most EPOS systems as well as digital signage systems giving you excellent customer behaviour insights and sales information.
Our products allow you to:
- count the amount of traffic that visits your premises or store(s)
- understand the path customers take in store
- measure customer reactions to in store promotions and price changes
- link footfall counters with EPOS systems (sale conversion ratios)
Whether your requirement is to improve store layouts and quality of service or gain information for commercial decision making, our highly specified footfall counters will benefit your business
For further information on our footfall counting product range, please click here 
