Digital Signage

Digital signage is a form of electronic display that shows text information, advertising and other public display messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings. Most digital displays require a content management system which is centrally controlled by desktop PC's or laptops avoiding any large capital outlays for the controller equipment.

Why Retail Services for Digital Signage?

Retail Services can supply and install digital signage hardware (screens) and software (content management systems) to clients who have stand alone or multi-site digital signage requirements.

Our maintenance service provides 24 hour assistance, 2 hour on site call out time, nationwide.

Our content management system is simple to use and can be controlled by clients 'on the go' as our platform is web based.

Our system is so flexible you can display all formats of your marketing communications/customer or staff messages 24 hours per day and have the control to change your on screen message instantly, giving you the ultimate competitive edge.

Our digital signage system can display content across many formats from TV advertisements to internet campaigns, digitised print advertisements or live web streaming with touchscreen functionality without large reformatting costs.

Our system can be integrated with other market intelligence systems like footfall counters and EPOS systems, providing you with the ultimate in sales information, customer insights and campaign success measurement.

Digital signage is used for many different purposes and there is no definitive list. However, below are some of the most common applications of our digital signage system:

  • Public information – news, weather and local (location specific) information, such as fire exits and traveller information
  • Internal information - corporate messages, health and safety, news updates
  • Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
  • Brand building – in-store digital signage to promote the brand and build a brand identity
  • Influencing customer behaviour – directing customers to different areas, increasing the dwell time on the store premises
  • Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
  • Enhancing the environment – with interactive screens (in the floor for example[5]) or with dynamic way finding (plus your points)

Retail Services are the UK and Ireland agents for Screenfood Digital Signage.
Please click here for more information on our Digital Signage offering